The Project

BTOB VERSILIA is an online platform devoted exclusively to tourist operators, with the function of developing forms of marketing by arranging contacts between the local operators (Sellers) and domestic as well as international demand (Buyers).

The Buyers, in these cases, may be tour operators, retail agencies, wholesalers, tour organizers, online agencies, travel planners, OTAs, Communities and Forums. They are interested in establishing direct contacts with the accommodation structures and tourist services in the area that are most appropriate for their clientele. Through BTOB Versilia it is also possible to present the proper contractual documentation in anticipation of various different forms of cooperation.

The Sellers are the accommodation structures located in the area (hotels, campgrounds, tourist villages, B&B, guest farms, etc.), the beach establishments, transportation services and other tourist reception services interested in creating new business channels and new market opportunities.

The BTOB VERSILIA platform makes it possible to:

  • contact operators and receive their offers
  • hold virtual meetings in real time
  • participate in a permanent workshop
  • save on the costs of participating in trade fairs and workshop
  • learn new channels of distribution for your tourism product

 All this thanks to a project developed by “Consorzio della Promozione Turistica della Versilia”, selecting Call 1.1.2 “Support for the acquisition of services for the technological, strategic, organizational and commercial innovation of companies” . POR FESR Tuscany 2014-2020 –  Call B – Support for innovative strategic or experimental projects of the Region of Tuscany.